Innovation Rooted in Relationship
There’s a certain quiet confidence when a builder has been doing this for decades and still genuinely loves the work. It’s a confidence not driven by chasing scale or trends, but by selecting every project with intention. That’s the throughline behind HomEdge, a luxury custom home builder led by Partners Steve Watchorn and Sharra Conrad, whose homes feel deeply considered, innovative, and anchored in long-term thinking.
Introducing HomEdge
Building high-end custom homes in Edmonton since 2001, HomEdge operates very deliberately outside the volume-driven model. Their focus is on a small number of projects at a time—mostly custom infill and acreage homes—each one uniquely different from the last. It’s a philosophy rooted in passion rather than expansion. As Sharra puts it, “We only take on projects we’re truly passionate about. We don’t want to grow a huge company. For us, it’s about focusing on a handful of builds that we’re excited to be a part of.”
That mindset shows up in every layer of their work. Steve’s educational background as an architectural technologist, combined with his experience in construction, brings a deep respect for building science, precision, and execution, while Sharra’s mastery of interior design ensures that every home is not just beautiful, but livable and informed by how people truly use a space. Together, they build homes in Edmonton ranging from $1 to $8 million, unified not by a signature look, but by a shared commitment to quality, longevity, and authenticity within Edmonton’s top mature neighbourhoods.
Long-Term Connections, Lasting Quality
A major differentiator for HomEdge is their insistence on relationships—long-term ones. With clients, with trades, and with suppliers. HomEdge Partners Steve and Sharra are boots on the ground daily, acting as the eyes and ears on every job site, which creates an unusually high level of consistency and quality control. Many of their specialty trades have been working with them for well over a decade. “The plumber that we’re using in Crestwood 67 plumbed my very first house back in 2001,” Steve notes. That continuity matters, especially in luxury construction, where the smallest details can make the biggest impact.
That long-view approach to relationships also informs who HomEdge brings to the table creatively. They frequently work with the esteemed Sebastian Mielczarek of Design Two Group, assembling the right team early in each project so that design intent and execution are aligned from the outset. Steve’s ability to interpret architectural drawings through a construction lens helps ensure that what’s envisioned on paper is carried through faithfully on site—something Sebastian himself has noted as a key strength of their partnership.
A deep understanding of Edmonton’s infill landscape is another intentional layer. For HomEdge, bringing in professionals like Licensed Realtors Kerri-lyn and Jason Holland—whether to help source the right lot or strategically position a spec home prior to completion—helps ensure each project is thoughtfully considered from the start.
“Kerri-lyn has been our go-to in Edmonton,” Steve says. “The Hollands are definitely a strong part of our team, and we lean on them for their professionalism, knowledge, and guidance in the infill areas where we’re building.”
HomEdge aims to build homes that feel authentic to the neighbourhood while breathing fresh life into these mature streets.
Modern Living, Reimagined
These key relationships come together seamlessly in Crestwood 67, an exciting new project currently underway in one of Edmonton’s most sought-after west-central neighbourhoods.
Located at 9767 146 Street NW and slated for completion in Spring 2026, Crestwood 67 is a 6-bedroom, 5-bathroom home spanning 5,502 sq. ft of finished living space. At first glance, it reads as modern—but spend some time exploring the design and finishes, and it becomes clear this is far from a cold, minimalist take on the style.
“The home is a modern design, but there’s been a lot of thought put into it so that it doesn’t have that cold, lifeless feel that some modern homes can have,” Sharra explains. “There are a lot of layers and a lot of warmth put into it.”
First Impressions
That warmth and livability is established immediately upon entering the home. Rather than a stark black-and-white palette, Crestwood 67’s interior leans into cream-coloured walls, mid-toned hardwood flooring, and cabinetry with depth and richness. Light is used thoughtfully throughout the home—not just to illuminate, but to shape the experience of each space. Spotlights and wall washes subtly highlight architectural moments, while trimless recessed lighting is used selectively in areas like the powder room and primary closet, adding mood and visual interest.
Just off the front entry, a corridor leads to the den and powder room, where detail and craftsmanship take centre stage. Gorgeous custom 8’ book-matched white oak doors elevate these spaces beyond their functional roles with a unique floor-to-ceiling design.
In the den, a full-height corner window frames views of the exterior’s stone column feature and the tree-lined street outside. The powder room echoes that quiet connection through a tall linear window, paired with limewash and plasterwork on the walls and ceiling, a wooden vanity with micro reeding for added texture, and a custom stone sink for a sophisticated finish.
A Masterclass in Luxury Living
The kitchen anchors the main floor with a nearly 15’ island that balances presence with practicality. White oak flat-panel cabinetry is stained in a medium tone, complemented by mixed metals and a custom patinaed hood fan. “We’re starting to see a trend moving into medium and darker wood tones going into 2026,” Sharra notes, a shift that feels both current and enduring. A full butler’s pantry sits discreetly behind patinaed metal doors with textured glass, allowing the main kitchen to remain visually calm while supporting day-to-day living and entertaining.
In the main living area, beautiful glazing by Duxton Windows and Doors plays a defining role. Known for their superior performance and slim profile, these premium windows are a deliberate luxury inclusion not often seen in the Edmonton market. A 21’ wide sliding glass door opens the dining area to the backyard, while natural light pours across the main living space. The fireplace becomes a focal point, featuring stained white oak panelling set above a tiled design element with vertical linear lines and a beautiful limestone-inspired hearth.
An Upper Floor Retreat
A floating staircase leads upstairs, serving as a striking architectural focal point behind a nearly 20’ tall window. The upper floor is home to four well-appointed bedrooms, but it’s the primary retreat that truly steals the show. Designed as a calm, restorative space that flows seamlessly into an open-entry walk-in closet and ensuite that leans heavily into textural finishes.
Limewashed walls, a matte resin bathtub, patinaed bronze fixtures, and burnished gold accents create an organic feel for the space. The oversized curbless steam shower—complete with a grand entrance, slab detailing, integrated recessed lighting, and a heated bench—brings a spa-like atmosphere to the space.
“My favourite part of designing this home has been playing up some of the textures in spaces like the powder room and ensuite. We’re bringing in little details that feel different than what other builders in Edmonton are doing,” says Sharra. “We’re really trying to create an interesting, more organic, natural feel with this home.”
Crestwood 67 at 9767 146 Street NW
At Crestwood 67, every detail reflects HomEdge’s home building philosophy: innovative design, precision workmanship, and a deep understanding of how people truly live in a home.
Modern is just one thread in their expansive design repertoire. Their real strength is adapting any style with precision, supported by long-standing relationships that ensure every home is designed authentically to its location and built to endure.
Are you looking for a luxury home for sale in Edmonton? Contact the Holland & Associates Real Estate team to learn more about the properties available.
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