Off-Market vs. Full MLS Exposure–What’s the Best Choice For You?
In a market where homes are selling fast and often above asking, it’s no surprise that some Edmonton homeowners are being approached with private offers before ever listing their property. The convenience can be tempting… but without full exposure, are you really getting what your home is worth?
In this blog post we’re exploring if selling your home off-market in Edmonton is the smart move... or a costly mistake.
Tempted by an Off-Market Offer? Read This First
If you’ve been approached by someone wanting to buy your home off-market, you might be wondering if it’s worth considering. At first glance, skipping the traditional MLS listing process might seem appealing—fewer showings, less hassle, and the possibility of a quick sale. But before you decide, ask yourself:
- Do you know your home’s true market value?
- Are you aware that city assessments have little bearing on what a property will actually sell for?
- Could there be six to eight other buyers currently looking for a home just like yours?
- Are you relying on your neighbour’s opinion or online estimates from tools like HonestDoor?
These are common pitfalls we see for sellers considering private home sales. Without full market exposure, you risk leaving significant money on the table.
The Current Market Favours Sellers – Take Advantage
Right now, Edmonton and its surrounding communities are experiencing a strong seller’s market. Inventory is low, buyer demand is high, and multiple offers on homes are a daily occurrence. In this environment, full market exposure through MLS ensures your property reaches the widest pool of buyers, maximizing competition and, ultimately, your sale price.
While avoiding realtor commissions may seem like a cost-saving measure at first glance, consider this recent real-world experience of a local Crestwood homeowner:
“A neighbour of ours who recently sold their home told us about an off-market deal they agreed to with a buyer who was represented by a realtor. They accepted an offer $100,000 below what they could have achieved on the open market, just to save $12,000 in commission. That’s a significant loss just for the sake of convenience, and not something we’d want to happen to other Edmonton sellers. We want to make sure people are educated about what their options are.” – Jason Holland, Licensed Realtor with Holland & Associates Real Estate.
The Power of Full Market Exposure
When your home is listed on MLS, it reaches thousands of buyers and their agents. The more interest your home generates, the greater the likelihood of receiving multiple offers, often driving the sale price beyond asking.
Off-market deals, on the other hand, limit your potential buyers. You’re negotiating in a vacuum without the competitive pressure that can push offers higher.
While off-market sales may be a suitable option in a slow market or for sellers with specific needs (such as those who require privacy with their home sale or need a quick, hassle-free transaction), they are rarely the best choice in a strong seller’s market like the one we’re experiencing in Edmonton today.
What’s Right for You?
Every seller’s situation is unique. However, if your goal is to achieve the highest possible sale price, full exposure is the clear winner in today’s market. Selling off-market might seem convenient, but without knowing what your home could have fetched with multiple interested buyers, you’ll always be left wondering: Did I leave money on the table?
Consult With a Real Estate Professional
If you’re thinking about selling, take the time to do your homework. Consult with a real estate professional, ensure you understand current market conditions, and make an informed decision—because in a market like this, full exposure could mean the difference between a good sale and a great one.
Interested in selling your home in Edmonton? Connect with us! We’re always happy to chat about your best options for selling a home in today’s real estate market.
Posted by Kerri-lyn Holland on
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